marketing calculators

Net Promoter Score Calculator

Calculate NPS based on customer survey responses

About this calculator

The Net Promoter Score (NPS) Calculator helps businesses measure customer loyalty and satisfaction by analyzing survey responses. NPS is calculated by subtracting the percentage of detractors (scores 0-6) from the percentage of promoters (scores 9-10), providing a score between -100 and +100. This metric is crucial for understanding customer sentiment, predicting business growth, and identifying areas for improvement in customer experience and retention strategies.

How to use

Enter the number of survey responses for each score category from 0-10 based on the question 'How likely are you to recommend us to others?' The calculator will automatically categorize responses into detractors (0-6), passives (7-8), and promoters (9-10), then compute your NPS by subtracting detractor percentage from promoter percentage.

Frequently asked questions

What is a good NPS score?

Any positive NPS is considered good, with scores above 50 being excellent and above 70 being world-class performance.

How often should I measure NPS?

Most businesses measure NPS quarterly or monthly to track trends and improvements in customer satisfaction over time.

What's the difference between promoters and detractors?

Promoters (9-10) are loyal customers likely to recommend you, while detractors (0-6) are unsatisfied customers who may harm your reputation.