Market Share Calculator
Calculate your company's market share percentage
About this calculator
A Market Share Calculator helps businesses determine their percentage of total market sales or revenue within their industry. This essential business metric allows companies to assess their competitive position, track growth performance, and make informed strategic decisions. Understanding your market share is crucial for evaluating business success, identifying opportunities for expansion, setting realistic goals, and comparing performance against competitors in your sector.
How to use
Enter your company's total sales or revenue for a specific period, then input the total market size (industry-wide sales) for the same timeframe. The calculator will instantly compute your market share percentage by dividing your sales by total market sales and multiplying by 100.
Frequently asked questions
What is considered a good market share percentage?
Market share benchmarks vary by industry. Generally, 10% or higher indicates strong market presence, while market leaders often hold 20-40% shares.
How often should I calculate market share?
Calculate market share quarterly or annually to track trends and performance. More frequent calculations help identify seasonal patterns and competitive changes.
Can I use revenue or unit sales for calculations?
Yes, you can use either revenue or unit sales, but ensure both your company's figures and total market data use the same metric.